HIGHLIGHT YOUR BRAND PRESENTATION-WAYS OF USING NEW DIGITAL
KECK Asia organized an event on the topic ´Highlight Your Brand Presentation - Ways of Using New Digital Media Elements´at German Centre (Shanghai) on November 22nd 2018.
“In our fast-paced, globalized world not only extraordinary marketing is essential, but also the tools used are changing. While we have been watching the shift from traditional marketing towards more digital marketing for some decades already, KECK Asia decided to recall the importance of the usage of digital applications, especially in the Chinese market.
Therefore, KECK Asia organized an event on the topic´Highlight Your Brand Presentation - Ways of Using New Digital Media Elements´at German Centre (Shanghai) on November 22nd 2018. As a Live communication expert at KECK, Frederik Dallas revealed possibilities of new digital media by showing their functions, possible application fields and added value. Furthermore, KECK Asia´s special gust, Mr. Jochen Scheil, Managing Director from Uhlmann Packaging Systems (Shanghai), shared his´experience of successfully using VR and AR on exhibitions and thus increasing Uhlmann´s overall brand presentation.
The highlight for the 30 attendees was the hands-on session after the presentation. Here the guests were able to explore the effect and connected feeling of each gadget. They were able to dive into the world of digital visualization with all its advantages.
All in all the event was a great success and the KECK Asia team is looking forward to organizing more events together with the German Centre Shanghai in future.